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The Bottom Up brand identity design project considered a minimalist approach, featuring a simple graphic of an upward arrow to represent the clinic's focus on improving patient health from the bottom-up.
The Cactus Multimedia design project created a minimalist yet distinctive brand identity for a multimedia company in Jordan by combining a cactus and a light bulb. The resulting logo design communicates the company's core values of resilience, creativity, and growth with a versatile color palette. The project's visual guidelines ensure consistency and coherence in all marketing materials.